Having no website is bad, but having a broken one is worse. We break down the numbers on how much an outdated site is costing you.
It's easy to look at a 10-year-old website and think, "Well, at least I have something online." But in 2026, a broken or outdated website is actually worse than having no website at all.
When a homeowner lands on a site that isn't mobile-friendly, takes forever to load, or looks like it was built in 2010, they don't think, "Oh, they must be busy doing great work." They think, "Are they still in business?"
The Hidden Cost of a Bad Site (Monthly Example)
A modern site converts at 10-15%. That's 10-15 leads from the same traffic. If your average job is $2,000, that old site is costing you $18,000+ a month in lost revenue.
The Mobile Problem
Over 70% of local service searches happen on a mobile phone. If your site requires pinching and zooming to read the phone number, the customer is gone. They will hit the back button and click the next result in less than 3 seconds.
The Trust Factor
Your website is your digital storefront. If a restaurant had peeling paint, a broken sign, and a menu from 2015 taped to the window, you'd probably eat somewhere else. Homeowners feel the same way about contractors.
Stop letting your website chase away the referrals you worked so hard to get. A modern, AI-powered site from Premier Data Connections is an investment that pays for itself the first time it saves a lost lead.